Are you a marketer or a business owner who aspires to achieve more value out of their blog content? If yes, trust us, you are not alone in this. On the internet, there are more than 600 million websites with blogs. So competing in this swamped place can be a bit challenging.
However, a study proves that companies with blogs on their websites get 55% more traffic than the businesses that have a bland website without any engaging post. When you consider this factor, it is imperative to ensure that the content you put up on the website gives you some value. If and only if, you create good value content, you will note a spike in your traffic, conversions, and sales.
Brian, a content manager for a python homework help platform, says that an ideal way to stand out in the crowd is to always come up with a diverse variety of content. It allows users from all interests to engage with your platform.
Now, let us take a quick look at some ways to derive more value via your content.
Convert your blogs into videos
Mia, who offers the best product management courses, says the idea of a good blog is to put forth a compilation of useful information for the users who have questions, which relate to your industry or products. However, the thing is we are all a bit different from each other and tend to have distinct preferences of media. A few people enjoy reading a good post, while others prefer a good video.
So, just by including some media in your content, you can generate a lot more engagement and traffic, and add more value to your content.
Compile the content for lead magnets
One of the best ways to increase your email list is via lead magnets. It helps you convert more existing subscribers and ensure that your audience is interested in your products and services. The lead magnets include different content pieces, such as whitepapers, case studies, and e-books. You can offer these to your visitors in exchange for their email ID. The content that is already on your website or blog is a good kick-start for creating a lead magnet for visitors to your website. George, an economics homework help provider for EduWorldUSA, says that back in the day, they used e-books to generate more leads. They believe that to acquire the most value from the lead magnets, one must provide the users with a smooth user experience.
Continually update your articles
After you publish something on your blog, you need to revisit it and update it continually. If you do not do that, you are truly missing out on a massive opportunity to procure your content’s most valuable. A lot of business owners post something on the website and forget about it. They never take the time and effort to update it. As a result of this, a lot of articles become outdated and never receive any traffic.
You can change this by updating your article with new information or statistics. The goal is to keep your writing relevant and fresh, while actively promoting it to users on your site, social media, and email. Aaron, an associate who works as a content manager with EduWorldUSA that offers assignment help services, says that the best way to keep your old content relevant is by continually updating it with new statistics and facts. So, if your blog says Top 10 Best SEO tips for 2019, why would anyone read it in 2020? Thus, in addition to changing the year, you must also make an effort to include some new tips with new facts and figures. An addition of a few latest tips and strategies will only make it more engaging for today’s users.
Snip the posts for social media
If you want to give your content a broader reach, there is no better platform than social media. Approximately 3.81 billion people are on one or the other social media platform. So, the audience is enormous, but for enticing them, you have to give them content, which provides them with something to think about.
Now the question is, how do you add more value to your content for social media? For this, you need to snip your posts continually and put forth user-generated content on your social media. The idea is to snip out a few statistics, facts, or particular USP areas of your articles and make them the foundation of your social media post.
Further, you can leave the link to the article. So, now, when the audience is engaged from your social media brief, they would certainly visit your website, boosting your site traffic and engagement.