5 Best Outreach Tips for Effective Link Building

Outreach to link building is a work that requires time investment and understanding of the person we want to contact, needs creativity and sophistication to put in the content of the message you send to the recipient to cause their attention and affection.

To be able to get a positive response and get the action you want them to take. The following article will share the methods, techniques, tips to help you perform this job most effectively.

To reach out to effective link building, you need to keep a few principles in mind:

  • Give before you want to receive it back
  • Focus on topics other people are interested in and looking for
  • Connecting in the spirit of WIN-WIN develops together.

Now we need to really take the leap and start telling people about your great content or campaign.

Should start with your goals yourself because they not only help you get good results if they respond to good news but then you can use them as evidence later when you reach smaller websites.

If smaller sites find that the influencer has liked a piece of content and share it, there are more opportunities when you contact them.

1. You are contacting a real person

There is no machine behind the website you contacted to choose or not answer you. It’s a person who can actually, in fact, get more outreach emails if they have a popular blog. They are a real person and they deserve some of your time and effort to make them realize that you are more than just an automated or spam email program.

We’ll cover a few specific ways you can do this later in the tutorial but for now, remember that you are contacting a real person. Inquire yourself how you’d conversation to this individual in case you met them in genuine life.

You will have a real conversation with them, not the same conversation you had with the people you met that day.

Also, I don’t think a single blogger wakes up in the morning thinking, “Hmm, who should I associate with today?” They never plan to associate with you; They have other things to work with that might take precedence over what you give them.

For this reason, you should not assume that a blogger owes you anything; Your job seeks to grab their attention and needs their help.

If the idea of ​​reaching out to a real person and telling them about your content makes you a little thrilling, test it and make sure your content is as shareable and valuable as you think it is.

While overconfidence can be a mistake, you should feel confident enough with your idea to believe that the people involved will respond well to it.

If you meet someone on the street and show them what you are doing, will they respond well? If not, you may have a lot to do before you start outreach.

2. How to create your message

Remember that the bloggers you are communicating with can be very busy people, even more, if they administer popular blogs with large activities. Your messages need to be detailed enough to explain why they should care, while short enough for them to read everything and not get bored or delete messages.

Here are some points to keep in mind for creating your message:

  • Tell them why they should care about you
  • Tell them what action you want them to take
  • Show that you are honest and not a spammer

3. Tell them why they should care about you

If you’ve been working on a piece of content, right at the beginning of creation you need to define an answer to the question “How did people care enough to link to it?” Keep in mind the snares secured within the past area:

  • News
  • Cheerful (Funny)
  • Controversial
  • Visual data – infographic
  • Compete
  • Ego-bait details

Does your content match any of these? If not, is there anything different about the content that might interest someone interested in it?

The blogger you’re contacting is probably active in your industry and will know a lot about the subject of your content, so check out their recent blog posts and, if possible, related to why you think they should care.

For example, if you’re contacting a blogger who is a movie fan, they might have blogged about a movie they really like. If your content is film-related and includes the movie they’ve blogged for, mention it! Not only does this tell them why they should be interested in your own content, but it also shows you’ve taken the time to read their blog, instead of just sending them an email.

If you absolutely can’t find their name, use a greeting like “Hi there” as well, but avoid using greetings like “Hi Webmaster” or “Hi blogger” as this is commonly used by mass email spammers and you need to avoid being suspicious of spammer!

Use a good subject line (message subject)

Before wanting them to open your email, the blogger will see the subject line. If they don’t like what they see here, then most likely get deleted right away and they won’t even open the email. This is the worst that can happen because you don’t even get a chance to talk or get their feedback.

There is one important thing to remember: A bad topic can also cause spam filters and as a result, your email is flagged as spam. At this point, you are relying on bloggers actually checking their spam folder (many people won’t) and seeing your email as genuine.

Here are some tips for writing a good topic:

  • Keep it short and focus on the main problem
  • Mention the site’s name if you can
  • Avoid misuse of capital letters
  • Mention something specific about their website (like the name).
  • Avoid things like “exchange links” or “link requests”
  • Mention something specific about their work

This is really important if you want to see that you did not send the same template email. The specific suggestion about the blogger you are contacting or their blog can really help you see that you took the time to research before sending the email. This also gives you a great opportunity to showcase your own content, why bloggers should be interested in it.

Here are a few ways you can refer to something specific:

  • See the topics of their recent blog posts
  • See their recent tweets/retweets
  • See the comments they’ve made on the blog post
  • See their page for personal preference
  • See their profile on their Twitter page

All of these can provide you with valuable information about bloggers that you can naturally include in your email. Here is an example of how actually can be seen in an email:

I noticed your recent blog post about the best movies of 2016 so far. I would agree and will definitely put The Wolf of Wall Street on the front page of my list. I really want to share with you something related to this movie – LINK TO YOUR PAGE – it’s a picture of the highest-grossing movies of 2016 along with the production costs and the margins. I think, with your recent blog post and your interest in movies, that might interest you.

This didn’t take a long time to write and was the result of viewing a handful of recent blog posts written by the bloggers I am contacting. It would be very difficult (possibly impossible) for an email spam software to shoot something unique and specific for bloggers, thus being able to pass the spam test.

Talk about what the listeners are interested in and what they really want

Use an appropriate email signature

Here’s a little tip you should insert an appropriate email signature at the end of all your outreach emails including things like:

  • Your full name
  • Your title
  • The URL of the website you represent
  • Your phone number
  • Your social media accounts (if related to work)

This is a signal to the blogger that you are real. They can go and check your website, your social activity or even give you a call. Spammers will not do this.

The art of email outreach to build links

Use a genuine email address

There is some debate about this. Some SEOs firmly believe that you should always use an email address from the client you are representing rather than a regular company for your SEO company. So if I approach Seothetop, I should use instead of

In the end, you should test whatever is best for you. If I have the choice, I can use the client’s email address, but if it doesn’t, I won’t let that prevent me from taking outreach using my regular email address.

One thing that I recommend with caution here is to use free email address providers like Gmail, Hotmail, or Yahoo. Unfortunately, many spammers also take advantage of these free services, making this another signal that you are not real.

4. Tell them what action you want them to take

More emails reach around the subject the sender really wants. Some people dare not mention the word “link” or “SEO” for fear of bloggers marking the email as spam. However, we need to really find a way to help the blogger take the action we want. Sometimes, the action might not be just about a simple link. It could be about a few things:

  • Share your content on social networks like Twitter, Facebook or Google+
  • Embed your content if it’s an infographic or widget
  • Accept the Guest blog post, related to your content, and link back to it
  • Bloggers write a piece of your content and link to it

These are just a few examples, but you can see quite quickly that there are different levels of action and barriers for each. For example, bloggers take the time to write their own editorial content about the topic, and linking to your content is a question. On the contrary, just sharing on their social networks can take a few minutes.

You should take this into account when drafting your message and note that the more you want the blogger’s action, the more engaging and interesting your content should be.

You can experience great results if an influential blogger links to you and shares a link with their social network. At the same time, you can also use a subtle tactic if you get a negative reaction.

For example, if the first action you try to get blogger is to write an editorial on their page and they say no, but they like what you did, you can follow and resubmit an article. write another.

5. Show that you are honest and not a spammer

It is necessary to personalize your message so that bloggers do not immediately reach for spam or delete buttons. Remember that influential bloggers will get more outreach emails, so take the time to customize their personal content. There are plenty of ways to do this in less time, here are some:

  • Use their first name
  • Use a good subject line (message subject)
  • Mention some specific things about their work
  • Use an appropriate email signature
  • Use a genuine email address (Email by your domain)
  • Use their first name

Sounds simple and straightforward, but a lot of people don’t take the time to do this even though it usually doesn’t take long. It can really make a big difference and get you noticed so the recipient can be interested in your main message.

Here are a few tips for finding someone’s name:

  • Check out the About page
  • Check out author name under blog posts
  • Click through their social media accounts to see if their name is listed on it

Import their email into a tool like Rapportive (Gmail) or Xobni (Outlook) find additional information connected to the email address

This is a signal to the blogger that you are real. They can go and check your website, your social activity or even give you a call. Spammers will not do this.

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